12 May 2012

Publication of Tourism Publicity Material


The Ministry of Tourism, Government of India, extends financial support to States and Union Territories (UTs) for production of publicity material in collaboration with the private sector.

In the case of the North Eastern States including Sikkim, Jammu & Kashmir and the newly formed states of Chhattisgarh, Jharkhand andUttarakhand, the Ministry of Tourism contributes 50% of the total cost, with the balance 50% to be split equally between the State Governments and private stakeholders. The State governments can increase their share if private participation is of lesser order, with the approval of the Ministry.

In the case of all other States/UTs, 34% of the total cost is borne by the Ministry of Tourism and the balance 66% is borne by the States/UTs and private stakeholders jointly, with a minimum share of 25% of the total cost being that of the States/UTs. The States/UTs can increase their share if private participation is of lesser order, with the approval of the Ministry.

The details of funds provided to State Governments/UTs for production of publicity material during the past three years and the current year are as follows:

Year
State
Amount Sanctioned
(Rs. in lakh)
Amount Released
(Rs. in lakh)
2009-10
Sikkim
14.90
14.90
2010-11
Mizoram
26.38
13.19
2011-12
NIL
2012-13
NIL

            Guidelines under various schemes are reviewed from time to time and modifications made as and when felt necessary.

            This information was given by the  Minister of  State for Tourism  Shri Sultan Ahmed in a written reply to Shri  Madhusudan Yadav in LokSabha today.

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